Welcome to Destination Melbourne

Destination Melbourne Ltd is Melbourne’s Regional Tourism Organisation; we provide leadership, industry development and successful co-operative marketing of Greater Melbourne by working in partnership with the tourism industry.

Destination Melbourne was established in 2001 as a not for profit company overseen by a skills based board of directors. Our vision is to inspire industry to grow Melbourne as an outstanding global visitor experience.

Our Core activities are:

• Developing integrated co-operative marketing opportunities for industry and partners to encourage greater demand, yield and visitor dispersal.
• Partnering with industry, government and community to support the strategic development of Melbourne as a destination.
• Providing leadership for industry in the delivery of outstanding visitor experiences.